In a world often dominated by glitz, glamour, and a seemingly endless flow of resources, it is inspiring to see a brand that champions sustainability and inclusivity — Moss Kouture. The visionary behind this pioneering fashion brand is Sherita Moss, a self-taught fashion designer who perceived fashion and design as a necessity right from her childhood. Being a foster child, she made the most of the resources at her disposal. Art supplies, her foster mom’s sewing kit, and even thrift-store finds became the creative playground where she honed her skills, and thus, a star was born.
Renowned designers like Virgil Abloh and Dapper Dan, known for their roots in street culture and perseverance against odds, have found an admirer in Sherita. She is also deeply inspired by model agent Bethann Hardison’s relentless advocacy for diversity in fashion. The vibrant threads of these influences weave together Sherita’s unique narrative and aesthetic in design.
Moss Kouture was born in 2020, a year that pushed many boundaries of necessity. With her husband unemployed due to the pandemic, Sherita rose to the occasion, launching her brand and stepping into an entrepreneurial role with grace and determination. Her resilience is reflected in her daily routine, beginning each day with affirmations, prayers, walking or running, and drawing inspiration from motivational speakers like Les Brown.
Family, for Sherita, is a cornerstone. She weaves her business routine around her family time, ensuring that they not only share quality moments but also the excitement and creativity inherent in fashion. To her, mixing family and fashion feels as natural as the ebb and flow of the tide.
Moss Kouture is more than just a brand. It’s an eco-conscious movement that aims to transform the fashion landscape one up-cycled garment at a time. From childhood to the present day, Sherita’s work is heavily informed by sustainability, often using scrap and repurposed fabrics to breathe new life into her creations.
Taking a chance in her young teenage years, Sherita snuck into a Minneapolis gay club and won a voguing dance competition. This win impactfully nudged her onto the path of fashion and modeling. As one of the few black models during that time in Minneapolis, Sherita’s experiences have further cemented her determination to push for diversity and inclusivity in fashion. In her own words, she hugely admires how Hardison “fought hard for models of any color” and ensured they had avenues to contribute to fashion.
Stepping into 2022, Sherita is gearing up for a string of notable events, including partnerships, showcases, a TV show, and fashion shows. All eyes are set on her forthcoming lingerie line and the celebration of her TV network deal. In December, she successfully teamed up with Raw Artists LA for a showcase of her work, giving the world just a peek into what the future holds for Moss Kouture.
Her message to aspiring designers is one of strength and courage: to always be ready to step outside their comfort zones and embrace learning. For working moms, she advocates for self-care and the necessity of taking well-deserved breaks.
New York Fashion Week
Every fibre of Moss Kouture sings of Sherita’s journey: a foster child who turned necessity into innovation and is now a beacon for sustainability and diversity in fashion. For all those who are passionate about fashion or fascinated by stories of resilience, Sherita Moss offers a fresh perspective and a beautiful tale of success.
Please Visit the Moss Kouture website (www.mosskouture.com) or connect with Sherita Moss through Instagram (@saucy.mossy and @mosskouture), to stay updated on her journey and witness the rise of this extraordinary star in the realm of fashion.
