Serena Williams might have traded her tennis racket for boardrooms, but don’t be mistaken — she’s still breaking records and rewriting the rules.
After officially stepping away from the court in 2022, the 23-time Grand Slam champion has been building her second act quietly, but powerfully. Through her VC firm, Serena Ventures, she’s become a force in the startup world, investing in over 30 companies with more than $100 million in backing.
And here’s the kicker: nearly 80% of those companies are founded by women or people of color.
“I’m not just investing money. I’m investing in visionaries who were overlooked for too long,” Serena shared in a recent interview.
She’s put her stamp on companies that are changing the way we live and think — like Noom, MasterClass, and Impossible Foods. But this isn’t just about profits. Serena’s playing a bigger game: leveling the VC playing field for underrepresented founders.
Why Her Moves Matter to You
Let’s be honest — venture capital has never been friendly to women, especially Black women. In fact, less than 2% of all VC funding goes to female founders. Serena saw that stat and said, Not on my watch.
She’s building more than a portfolio — she’s building a legacy of ownership, impact, and unapologetic power. And she’s showing women everywhere that it’s not only possible to pivot — it’s essential.
Whether you’re thinking about starting your own fund, launching a business, or just reclaiming your seat at the table — Serena’s story is your reminder: you don’t have to stay in one lane.
The CEO in Her Takeaway
Serena Williams didn’t stop winning. She just changed courts.
If you’ve ever felt like your best days are behind you or you’re “too late” to start something new — think again. Serena is living proof that your next chapter might just be your most powerful one yet.
So what’s your next move?
