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Flo Rida wins $82 Million Lawsuit against famous brand Celsius

What’s next for the artist?

Christina LaSirène by Christina LaSirène
January 20, 2023
in Marketing
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Flo Rida wins $82 Million Lawsuit against famous brand Celsius
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Music artist Flo Rida was gypped out of what was owed to him from energy drink company Celsius. He feels much of the company’s success is due to his role as an ambassador from 2014-2018.

“This was a long journey, but we prevailed. From the start, I only wanted what I worked for, nothing more, nothing less. I was instrumental in the Celsius that you know and love today. When this journey began no one knew Celsius. I took Celsius all over the world through my videos, concerts, appearances, and social media. I have gained a new respect for the judicial system. God bless America.”

The baffling part of it is the lack of compensation. Flo Rida was set “to receive royalties arising from the sale of company products”.

On Wednesday, a jury sided with Flo Rida and agreed Celsius breached its endorsement deal with the rapper, who sipped out of the energy drink at a news conference following the jury’s verdict.

After being awarded $82 Million, he is just happy it’s settled and he is receiving what is owed.

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