Cecilia Broccardi, hailing from Milan, Italy, has become a trailblazer in the field of experiential marketing, particularly within the realms of wine and hospitality. Armed with a degree in Economics and Business Management from Milan, and specialized training in Business Strategy and experiential marketing, her journey has taken her from the heart of Italy to the prestigious vineyards of the Napa Valley in California, USA.
In Italy, Cecilia honed her skills at renowned wineries such as Mirabella Franciacorta, where she spearheaded hospitality initiatives and organized the annual Franciacorta Festival—a celebration of the region’s sparkling wine culture. Her expertise also extended to other Italian wineries like AMOR VITAE and wine brand ANGELO PECIS, where she contributed to the development of hospitality plans and tasting experiences.

Cecilia stands as a visionary and an acclaimed creator in experiential marketing renowned for crafting some of the most fantastic consumer experience events
Internationally, Cecilia’s impact was felt at esteemed companies like Klaxon Srl, a prominent agency in Milan, where she collaborated on high-profile events such as the kick-off event for Pandora and Milan Fashion Week shows for Chanel. Additionally, her role at Grandir SNC involved coordinating extracurricular activities for primary school children, showcasing her versatility in event management.

Her journey continued with 2B Events, specializing in luxury events, where she orchestrated Xmas parties for Prysmian Group employees and managed the launch of the “Now TV” channel for Sky. At BCG Boston Consulting Firm, Cecilia’s internship involved organizing virtual workshops and onboarding training, demonstrating her adaptability in navigating the challenges posed by the COVID-19 pandemic.

Transitioning to the United States, Cecilia’s expertise found a new canvas in the Napa Valley, where she embraced the principles of experiential marketing to elevate wine tasting into immersive journeys of the senses. Her work exemplifies the fusion of Italian passion and American innovation, contributing to the growth and recognition of Napa Valley wines through memorable brand experiences.
As she continues to push boundaries and explore new horizons, Cecilia Broccardi stands as a testament to the transformative power of experiential marketing in shaping consumer perceptions and brand loyalty in the dynamic world of wine and hospitality.